BiomeVault: Brand Identity for a fictional biotech startup company

As an exercise in branding, I created a brand identity for a fictional biotech startup company. The company would be operating in a newly emerging industry for microbiome sample preservation as a possible solution for anti-aging and personalized healthcare.

Market Position Statement

BiomeVault stands at the forefront of innovation, offering a unique and indispensable service: microbiome preservation for future use. Recognizing the profound individuality of every person’s microbiome, finely tuned to their genetic makeup and history, BiomeVault transcends conventional approaches by providing a cutting-edge solution that goes far beyond the limitations of standard probiotics. The microbiome is a collection of highly beneficial bacteria, fungi, and even viruses, which exist in specific ratios to create a healthy environment inside the human body.

Like a miniature ecosystem with incredibly complex biological diversity, the microbiome is the subject of emerging research showing how it profoundly influences biological functions in the human body, and even our neurotransmitters. Research also has identified changes in the microbiome as a result of normal aging, disease, environmental toxins, and psychological stressors. Since each person has a unique, one of a kind microbiome which matches their own biological individuality, it can be difficult to regain the health of one’s microbiome if it gets damaged.

BiomeVault offers customers the unique benefit of preserving their own microbiome in their youth so that they can repopulate their body with their unique microbiologic fingerprint, a major step towards achieving one’s best health.

Target Market

Demographics:

  • both men and women, 24 - 45

  • middle to high income

  • college educated

  • professionals and entrepreneurs

Psychographics:

  • Health Conscious

  • Tech Savvy

  • Interested in the lates trends in microbiome research

  • People who have families or plan to start a family

  • People who want to minimize unnecessary risks to their health and wellness

  • Willing to invest in a longterm vision

The Logo

Logo Ideation

The Logo was designed to communicate a sense of security, precision, and cutting-edge technology associated with bio-storage and health optimization services. The Horizontal dark blue variation would be used in most circumstances, with stacked variations being used when spaces require a more compact form.

The black and white logo variations were designed to be used in specific circumstances, such as when a logo needs to be used on black and white documents, or when a logo needs to be placed on a dark colored background or object.

Color Scheme

The Chosen Colors reflect the aim to create a strong visual identity which communicates a sense of trust, precision, well-being, innovation, and peace of mind.

The Primary Color, Dark Blue, serves to allow immediate recognition of the brand. The color could be used whenever possible in branding materials, with the supporting colors used to compliment the primary color and create visual harmony within marketing materials.

Typography

The typeface used for the wordmark in the logo is Montserrat which can be used in headings and other applications.

For documents and general branding materials, the typeface TT Interphases serves as an all around text with plenty of variations and excellent legibility.

Marketing Brochure

A mockup of a social media add showing how it would look on an iphone. BiomeVault. Affordable Family Plans. The add has a link to the companywebsite.

This marketing brochure was created as an exercise in applying brand identity guidelines. The brochure would be used to explain the values and benefits of BiomeVault to new potential clients.

The brochures could be available in doctors offices, given out at health and wellness events, and other events where the target market could be reached. The design was meant to be simple, while communicating a sense of proficiency and cutting edge technology with an overall calm and relaxing mood.

Website

I created a mockup website as an exercise in applying brand identity guidelines to an online space. The website would serve as a starting place for interested individuals to discover more about BiomeVault. Some of the website features would include educational content such as blogs and webinars. Potential customers could also have the opportunity to work with a sales representative to design a custom plan for their specific needs.

Current customers will be able to log in to a patient portal to access their microbiome information, send information to participating healthcare practitioners, and setup appointments for microbiome re-establishment procedures. The patient portal would be designed to be user friendly with an evolving design reflecting the latest industry standards in web accessibility. All designs would reflect a consistent focus on a long term solution.

Social Media/ Internet Marketing

a BiomeVault advertisement. We make tomorrow's health a reality TODAY. Don't wait! Schedule a free discovery call to find out how we can help you safeguard your microbiome health.
It's not just about Storage... It's a Time Capsule for your health. BiomeVault. Don't wait: Schedule your free information session today.
A mockup of a social media advertisement on an iphone. BiomeVault. We make Tomorrow's health a reality TODAY. The ad has a button at the bottom which will lead people to the BiomeVault instagram page.